What is a Website Audit Report
A Website Audit Report allows you to get a professional health check on your website covering Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, In-depth target keyword analysis, and much more! When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website completed beforehand so we can customise your marketing campaign. Running a long-term online marketing campaign is a serious investment and should be well researched early in the process. As with anything of great importance, due diligence with proper research ahead of time will always produce better results in the long term. Additionally, the feedback from our website audit report will allow us to customise your marketing campaign.
Every website is different and major search engines like Google, Yahoo, and Bing look at your website uniquely
Why is a Website Audit Report Necessary?
A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. we need to understand the potential issues early on and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners, some issues that Website Audit addresses are as follows:
The 3 main benefits of having a Website Audit done for you
Why is a Website Audit Report Necessary
It is interesting to note that enhanced SEO results in improved visibility, rankings, higher CTR(Click through Rate) and increased traffic. As more and more visitors have a great user experience, the bounce rate will go down, engagement will go up and this will help to increase your rankings within the search engines. The cycle continues to improve your overall website performance and online marketing.
What are Your Competitors Doing?
Google rolls out core updates several times a year when they implement significant changes to their search algorithms and systems. They do this to ensure that what they returned to their users’ search queries is relevant and authoritative content.
According to the search giant, unlike other algorithm updates, they always confirm if they roll out broad core updates because these changes usually brought widely notable effects such as drop or rise in website traffic.
The Future
The December 2020 Core Update is a wake-up call for marketers and website owners to take content quality and relevance to the next level. It’s high time for those that got hit badly to re-evaluate their content marketing strategy and how they incorporate SEO into their overall digital marketing plan from now on.
With Google keeping on innovating its algorithm to assess content quality, it is logical that we should also keep on leveling up the quality of content we publish. Blogging, press release distribution, infographics, live videos, long-form articles, and podcasts, for example, can help search engines distinguish which content is crappy and which ones are authentic.