What is Social Media Optimisation
Social Media Optimisation or Social Media Marketing generates publicity through various social media networks and platforms such as Facebook, Twitter, Instagram and LinkedIn. Social media optimisation increases awareness about a business, brand, product or service; as well as amplifying the engagement with your target audience, and so generating more leads, prospects and customers.
Why Employ Social Media Optimisation?
Social Media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about business, brands, products and services through status messages, likes, tweets, links, photos and videos.
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.
Local business search users on social networkds are heavely engaged with local social content. They are involved in generating and using content
Social Search is on the Rise for Local Business Searches
- Over the past four years, the number of "open business" searches has grown by 21%.
- The majority of “open business” searches occur in January and March.
- From 2018 to 2022, searches for all things related to starting a small business spiked by 76%.
Optimise social media for your marketing, content and connections for high audience, reach, engagement, and amplification for brand building and sales.
Business are acquiring customers through various social networks
What Are Your Competitors Doing?
Social Media ranks 2nd as a source of leads for businesses.
Social Media ranks 2nd as a medium for content marketing by businesses.