Social Media Optimisation

social media icons

What is Social Media Optimisation

Social Media Optimisation or Social Media Marketing generates publicity through various social media networks and platforms such as Facebook, Twitter, Instagram and LinkedIn. Social media optimisation increases awareness about a business, brand, product or service; as well as amplifying the engagement with your target audience, and so generating more leads, prospects and customers.

Why Employ Social Media Optimisation?

Social Media is a fast-growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about business, brands, products and services through status messages, likes, tweets, links, photos and videos.

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

social media pie charts

Local business search users on social networkds are heavely engaged with local social content. They are involved in generating and using content

Social Search is on the Rise for Local Business Searches

Usage of non-search engine sites such as social media and daily deals for finding local businesses:

Optimise social media for your marketing, content and connections for high audience, reach, engagement, and amplification for brand building and sales.

Business are acquiring customers through various social networks


What Are Your Competitors Doing?​​

Social Media ranks 2nd as a source of leads for businesses.

85% Social Media 85%
94% SEO 94%

Social Media ranks 2nd as a medium for content marketing by businesses.

72% Social Media 72%
80% Web Pages 80%

Marketing services and digital innovation solutions specifically tailored for Papua New Guinean businesses.


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