What is PPC?
Pay Per Click (PPC) advertising is a type of online advertising, where you only pay when somebody clicks on your ads. It is an internet advertising model you can use to get instant targeted traffic to your website through Google Adwords or the Yahoo! Bing Network.
People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! Networks. There are many options to target your customers – some of the targeting options are by device, location, language scheduling, and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.
Did you know that PPC is the Fastest way to drive instant traffic to your website?
To Date, Google Adwords is the leader in the paid search marketing industry. It provides precision-guided targeting and the option to display extra information called “Extensions” to enhance your ads.
How PPC Works? An Overview
Did you know that you are losing out and gaining instant website visitors, potential leads and sales by not doing PPC?
Why Employ PPC Advertising?
When systematic split testing and optimisation are done on a PPC campaign, cost per click goes down and traffic translates to conversion at a higher rate.
Benefits of PPC
What Are Your Competitors Doing?
Your toughest competitors most likely have done PPC or are probably doing PPC. One survey shows that online marketing savvy businesses have a strong focus on paid search (PPC). Some 90% of marketers are either retaining or increasing their PPC spending for the year ahead.