
Why is ORM Important to your Business?
Your reputation is important. Unflattering news, pictures, negative reviews, blog post, and comments about your person, your business, brand, products and services can be posted and spread instantantaneously throuhout the online world fast - damaing your status and affect your sales and bottom line. You cannot afford not to do ORM!
What is Online Reputation Management?
Your online reputation is your image on the internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or elimination the negative material found on the internet – defeating it with more positive material to improving your credibility and customers trust in you.
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated – while proactively building positive reputation.
Do you Google yourself or your company and you don't like what you see?
44% of adults online have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber
50% of All Internet users over the age of 18 have left a review online.
78% of Internet user conduct product research online; they believe reviews are the most credible form of advertising
86% of people surveyed had changed a purchase decision due to a bad review they saw online
Reviews Represent Reputation
Online reviews are crucial for today’s businesses. Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: hightlighting what’s good.
Do you Google yourself or your company and you don't like what you see?
59% customer reviews to be more valuable than expert reviews
60% of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negatvie one
70% say they look at product reviews before making a purchase
70% of global consumers trust online customer reviews, making them the second most trusted form of advertising behind earned media like word of mouth
71% of online shoppers read reviews, making it the most widely read consumer-generated content
71% used keyword searches to find products
80% of online shopping time is spent researching products rather than buying them
86% of people surveyed had changed a purchase decision due to a bad review they saw online
What Are Your Competitors Doing?
- In a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going from .44% to 1.4 after the same product displayed its five-star rating. (Marketing Experiments Journal)
- 63% of consumers indicated they are more likely to purchase from a site if it has product ratings and reviews. (CompUSA & iPerceptions study)
- Conversions rates are higher on products with less that perfect reviews (less than 5 stars) that those without reviews at all, indicating that the customer feels that the product has been properly reviewed by other customers. (Burpee)
- 39 percent of those who bought froms sites with reviews city the reviews as the primary factor influencing the purchase decision. (Foresee Results Study)
- 96% of these ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
- But only 26% of the 137 top retailers surveyed offered customer ratings and reviews. (Forrester) User-generated ratings and reviews are the second most important site feature behind search.
- Retailers who adopt ratings and reviews as a differentiator and retention strategy will gain market share. (JupiterResearch)

The Future
Online reputation will become more and more important as online users increase at exponential rates and become more and more connected with each other via various devices and online media.
Online users search for local businesses via social networks:
This makes social media a very good venue to build brands, customers loyalty, and word-of-mouth or viral promotion. it is a perfect platform to build your online reputation.

Social media giants are growing

“Your online reputation is shaped by your interactions in the online world and spans the disparate and varied data about you, whether created and posted by your or others. This information can have a lasting presence online, and can affect your business in many ways.”
- Microsoft Chief privacy officer Brendon Lynch
Why Choose Us?
Choosing us means finally paying attention to your online reputation and having someone who is competently capable of managing it for you.
It means you can focus on your core business
without worrying about your reputation on the internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online.
Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effectively way of maintaining your image in the online world.
It also means you will have the opportunity to weaken your negative image by facilitating the publication of more positive reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments online is hard to trust. Let us help you turn things around.

You’ll see some immediate results such as the appearance of more positive reviews and comments. However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months.
More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation. It would help if you were prepared as well. Start with proper ORM for your business today.
Summary of What We Do
Research and Analysis
Competitor Backlink Analysis
Review Building
Social Media Boosting
SMO Profile Creating and Optimisation
Content Generation
What is the Next Step?
Before we conduct any effort to improve your online reputation, the firth thing we need to do is to conduct an in-depth consultation with you. We need to know if there are pressing issues affecting your image to prospects online. We will conduct initial research about your business and what types of web pages appear when prospects search the name of your company name on Google.
We follow a cycle beginning with an in-depth consultation with you to identify your needs in order to establish the best strategy and implement the most suitable solutions for you. We then measure and analyse the results and listen to your feedback so we can apply continuous improvements to your campaign to make your Online Reputation Management successful.


However, with an efficient Online Reputation Management plan, you’ll be able to reclaim or rebuild your tarnished reputation on the internet. We will make sure that positive reviews and user comments sink negative content low enough on search results for prospects to ignore. Your brand doesn’t have to suffer just because of one negative review. There are other positive comments about you and your company and those are the reviews your prospects need to see.
In-depth Consultation
Online reputation is not just a personal issue for today’s internet users. It’s also a must-have for today’s businesses. As data suggests, prospects and customers use the internet to know more about businesses they want to buy from. If all they see are positive reviews, congratulations! Your business is likely to grow because of these reviews.
But if a negative review comes up whenever people search your business name, you better act now. When one disgruntled customer leaves a scathing review online, it can destroy your brand, and everything you have worked hard for all these years, All it takes is one negative comment.