Local Buzz

local buzz

Did you know that optimisation of local listing, maps, reviews, & check-in promos can help customers find you before your competitors?

Local listings are increasingly used by people who are searching for products and services in their vicinity, who are also ready to make purchases either online or offline.

What is Local Buzz?

Local Buzz is the optimisation of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare.

A fully-optimised local online presence, coupled with a strong SEO campaign will put you ahead of your competition. The age of relying on print marketing is going out the door and you cannot afford not to invest in your online marketing.

Local Buzz is Good for your Business

Building ‘reviews’ is a crucial factor for successful local visibility making it an important feature in our Local Buzz service.

86% of people surveyed had changed a purchase decision due to a bad review they saw online
78% of internet users conduct product research online and they also stated that they believe reviews are the most credible and advertising
50% of all internet users over the age of 18 have a review online

Local Search and Mobile

The explosions of mobile device usage has shaped local search and buying behaviour. With increased smart phone and tablet adoption, mobile local search grew, causing a high demand for time-sensitive, on-the-go needs for local business information.

87% of smartphone and tablet owners use a mobile device for shopping activities
78% of searches are made on a mobile during a purchase
63% of searches use multiple devices to find local business
67% of users say a mobile friendly websites makes them more likely to buy a product or use a service
81% of tablet owners use their device for local search
74% of people say they're more likely to return to that site in the future

What are Your Competitors Doing?

The number of businesses looking at optimising their local listings, citations, maps, and reviews are increasing.

82% of organisations are developing local content on pages, blog posts, and page titles to optimise local search and result
41% of organisations consider local search a critical or important factor for achieving search marketing objectives

People and business are increasingly looking at local listings for shopping, dining, services, vendors and more. For these reasons, appearing in local search results can help a business stand apart from its competition.

This means that implementing your Local Buzz strategy now will give you an edge over your competitors. This will make it difficult for them to catch up and compete with you when they have finally decided to employ a similar campaign.

The Future

The projection for 2020-2022:

Millions and millons of dollars in B2B and B2C transactions are driven by local search. Major technology players such as Google, Apple, and Facebook have invested in location-based mobile apps & services because of its potential.

Why Choose Us?

Generating local buzz for businesses is a rather new tactic and not many service providers have acquired the intelligence and the skills required to perform effective local buzz optimisation as we do.

Choosing us as your services provider places you in pole position right in front of this fast-growing source of traffic, and customers, for your business. You do not need to learn the secrets to conducting highly-targeted local buzz optimisation, nor do you need to hire and train a team which can be expensive and time-consuming.

Why waste time and energy when you can remain focused on your core business? All you have to do is to let us handle your local marketing and you handle the leads coming in.

Local buzz may or may not yield immediate results. It depends on many factors, such as your competition. The timetable for a successful local buzz relies on ongoing implementation and a continuous cycle of necessary adjustments. These are based on many factors which we regularly analyse and strategise using our proven methodologies. For best results, coupling SEO with a long-term Local Buzz service is recommended.


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